K-Beauty Best Sellers 2025: What’s Hot on Amazon Right Now
K-Beauty is always evolving, and while I’m not a beauty expert, I’ve noticed some exciting trends that are really popular in Korea and among American shoppers this year. Here are the top 10 Korean beauty products that people are loving right now!
1. COSRX Advanced Snail 96 Mucin Power Essence
This best-selling essence is famous for its powerful hydration and skin-repairing benefits. It’s a must-have for anyone dealing with dryness or acne scars. Formulated with 96% snail secretion filtrate, it helps improve skin texture, reduce redness, and support natural skin regeneration.
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| Image source:Amazon.com |
2. Medicube Salmon DNA PDRN Pink Peptide Serum
A luxurious serum combining salmon DNA and peptides to improve skin elasticity and hydration—perfect for anti-aging routines. It targets fine lines and wrinkles, while the peptides help firm and plump the skin for a youthful glow.
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3. Laneige Lip Sleeping Mask
An overnight treatment that deeply hydrates and softens lips. It’s a cult favorite for a reason, with thousands of five-star reviews. Infused with vitamin C and antioxidants, it locks in moisture and gently exfoliates for smoother, softer lips by morning.
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| Image source: Amazon.com |
4. Anua Heartleaf Pore Control Cleansing Oil
A gentle oil cleanser that effortlessly removes makeup while calming sensitive or acne-prone skin. Formulated with heartleaf extract, it soothes irritation and unclogs pores without stripping the skin’s natural moisture.
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| Image source: Amazon.com |
5. Beauty of Joseon Revive Serum: Ginseng + Snail Mucin
Blending traditional Korean ingredients like ginseng and snail mucin, this serum helps rejuvenate and brighten the skin. The ginseng boosts circulation for a radiant complexion, while snail mucin supports skin repair and hydration.
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| Image source: Amazon.com |
6. Erborian CC Crème High Definition Radiance Face Cream Skin Perfector
A color-correcting cream that adjusts to your skin tone, offering hydration, sun protection, and a flawless finish. It provides buildable coverage while Centella Asiatica soothes and protects the skin, making it ideal for daily wear.
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| Image source: Amazon.com |
7. Mixsoon Bean Essence
A gentle exfoliating essence that’s gone viral for its skin-smoothing effects, suitable even for sensitive skin. Packed with fermented ingredients, it refines skin texture, boosts elasticity, and enhances your skin’s natural glow.
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| Image source: Amazon.com |
8. TirTir Mask Fit Red Cushion Foundation
A cushion foundation known for full coverage and a natural finish. It also nourishes the skin with botanical extracts. Its long-lasting formula resists smudging while offering a dewy, flawless look that lasts all day.
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| Image source: Amazon.com |
9. BIODANCE Bio-Collagen Real Deep Mask
An overnight hydrogel mask that boosts hydration, minimizes pores, and enhances skin elasticity. Enriched with bio-collagen and hyaluronic acid, it deeply moisturizes and improves skin firmness overnight.
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| Image source: Amazon.com |
10. d'Alba Piedmont Italian White Truffle First Spray Serum
A luxurious mist serum infused with white truffle extract, delivering intense hydration and a radiant glow. It also contains niacinamide and chia seed extract to brighten skin tone and protect against environmental stressors.
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| Image source: Amazon.com |
💡 Final Thoughts
I’m definitely not a beauty expert, but exploring K-Beauty has been so much fun—there’s always something new and interesting every year! These products are popular for good reason, and I’ve noticed they keep getting amazing reviews from users in the U.S. too. If you’re looking to try something new or just refresh your skincare routine, these best sellers are a great place to start.
Stay tuned for more updates and reviews on the latest K-Beauty trends!
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